Social Influence Processes in Group Brainstorming

@article{citeulike:1391931, abstract = {A series of studies examined the role of social influence processes in group brainstorming. Two studies with pairs and 1 with groups of 4 revealed that the performance of participants in interactive groups is more similar than the performance of those in nominal groups. A 4th study demonstrated that performance levels in an initial group session predicted performance on a different problem 2 sessions later. In a 5th study it was found that the productivity gap between an interactive and nominal group could be eliminated by giving interactive group members a performance standard comparable with the typical performance of nominal groups. These studies indicate that performance levels in brainstorming groups are strongly affected by exposure to information about the performance of others. It is proposed that social matching of low performance levels by interactive group members may be an important factor in the productivity loss observed in group brainstorming.}, author = {Paulus, Paul B. and Dzindolet, Mary T. }, citeulike-article-id = {1391931}, journal = {Journal of Personality and Social Psychology}, keywords = {brainstorming, group, psychology}, month = {April}, number = {4}, pages = {575--586}, posted-at = {2007-06-15 14:33:46}, priority = {2}, title = {Social Influence Processes in Group Brainstorming}, url = {http://www.sciencedirect.com/science/article/B6X01-46T962K-30/2/b1d7db4981dd4fb57525502cc1b5889e}, volume = {64}, year = {1993} }

TY - JOUR ID - citeulike:1391931 L3 - citeulike-article-id:1391931 N2 - A series of studies examined the role of social influence processes in group brainstorming. Two studies with pairs and 1 with groups of 4 revealed that the performance of participants in interactive groups is more similar than the performance of those in nominal groups. A 4th study demonstrated that performance levels in an initial group session predicted performance on a different problem 2 sessions later. In a 5th study it was found that the productivity gap between an interactive and nominal group could be eliminated by giving interactive group members a performance standard comparable with the typical performance of nominal groups. These studies indicate that performance levels in brainstorming groups are strongly affected by exposure to information about the performance of others. It is proposed that social matching of low performance levels by interactive group members may be an important factor in the productivity loss observed in group brainstorming. IS - 4 JF - Journal of Personality and Social Psychology EP - 586 TI - Social Influence Processes in Group Brainstorming VL - 64 SP - 575 KW - brainstorming KW - group KW - psychology AU - Paulus, Paul AU - Dzindolet, Mary PY - 1993/04// UR - http://www.sciencedirect.com/science/article/B6X01-46T962K-30/2/b1d7db4981dd4fb57525502cc1b5889e ER -