Person to Person Trust Factors in Word of Mouth Recommendation

@inproceedings{citeulike:1836038, abstract = {Online recommender systems and review sites do not currently reflect how people seek information using social networks of people they know. Developing systems that overcome this limitation requires studies of how people choose sources for recommendations and assess their trustworthiness. This paper presents the findings of such a study and discusses their implications for search and recommender applications.}, author = {Heath, Tom and Motta, Enrico and Petre, Marian }, booktitle = {Proceedings of the CHI2006 Workshop on Reinventing Trust, Collaboration, and Compliance in Social Systems (Reinvent06)}, citeulike-article-id = {1836038}, keywords = {expertise}, posted-at = {2007-10-29 16:07:33}, priority = {0}, title = {Person to Person Trust Factors in Word of Mouth Recommendation}, year = {2006} }

TY - CONF ID - citeulike:1836038 L3 - citeulike-article-id:1836038 TI - Person to Person Trust Factors in Word of Mouth Recommendation T2 - Proceedings of the CHI2006 Workshop on Reinventing Trust, Collaboration, and Compliance in Social Systems (Reinvent06) N2 - Online recommender systems and review sites do not currently reflect how people seek information using social networks of people they know. Developing systems that overcome this limitation requires studies of how people choose sources for recommendations and assess their trustworthiness. This paper presents the findings of such a study and discusses their implications for search and recommender applications. KW - expertise AU - Heath, Tom AU - Motta, Enrico AU - Petre, Marian PY - 2006/// ER -