Ad-me: wireless advertising adapted to the user location, device and emotions

@inproceedings{citeulike:989991, abstract = {It has been predicted that the next phase of electronic business growth will be in the area of mobile e-commerce. The translation from "e " to "m " commerce, however, is not a straightforward task. This paper considers context sensitive advertising. According to analysts, wireless advertising will prove most successful when the advertisements merge seamlessly with the service content provided. This paper discusses key issues in the development of Ad-me (advertising for the mobile e-commerce user), a context-sensitive advertising system. Ad-me aims to deliver more palatable, less intrusive and personalized advertisements overlaid upon a mobile tourist guide. This paper describes the design and implementation of Ad-me and subsequently reflects upon the possibility of using user emotion to increase effectiveness of the advertising. The design of Ad-me adopts a multiagent systems (MAS) philosophy.}, author = {Hristova, N. and O'Hare, G. M. P. }, citeulike-article-id = {989991}, doi = {10.1109/HICSS.2004.1265673}, journal = {System Sciences, 2004. Proceedings of the 37th Annual Hawaii International Conference on}, keywords = {ad-me, advertising, aware, context}, pages = {10 pp.+}, posted-at = {2006-12-12 18:01:49}, priority = {2}, title = {Ad-me: wireless advertising adapted to the user location, device and emotions}, url = {http://dx.doi.org/10.1109/HICSS.2004.1265673}, year = {2004} }

TY - CONF ID - citeulike:989991 L3 - citeulike-article-id:989991 TI - Ad-me: wireless advertising adapted to the user location, device and emotions JF - System Sciences, 2004. Proceedings of the 37th Annual Hawaii International Conference on SP - 10 pp. N2 - It has been predicted that the next phase of electronic business growth will be in the area of mobile e-commerce. The translation from "e " to "m " commerce, however, is not a straightforward task. This paper considers context sensitive advertising. According to analysts, wireless advertising will prove most successful when the advertisements merge seamlessly with the service content provided. This paper discusses key issues in the development of Ad-me (advertising for the mobile e-commerce user), a context-sensitive advertising system. Ad-me aims to deliver more palatable, less intrusive and personalized advertisements overlaid upon a mobile tourist guide. This paper describes the design and implementation of Ad-me and subsequently reflects upon the possibility of using user emotion to increase effectiveness of the advertising. The design of Ad-me adopts a multiagent systems (MAS) philosophy. KW - ad-me KW - advertising KW - aware KW - context AU - Hristova, N AU - O'Hare, GMP PY - 2004/// UR - http://dx.doi.org/10.1109/HICSS.2004.1265673 ER -