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Skywalker303s marken [42 articles]

Neue Publikationen in Skywalker303s Bibliothek eingetragen unter dem Bezeichner: marken. You can also see everyone's marken.
  • Einzel-, Familien- und Dachmarken als grundlegende handlungsoptionen
    (2005), pp. 381-402.
    by J Becker
    edited by FR Esch
    posted to b2c marken markenfuehrung markenpolitik markenstrategie by Skywalker303 on 2008-08-06 14:12:48 as **
  • Positionierung
    (1995), pp. 2055-2068.
    by V Trommsdorf
    edited by B Tietz
    posted to b2b b2c begriffe definition konzeptioneller marken markenpositionierung theorie by Skywalker303 on 2008-07-17 08:56:07 as **
  • Werbung und Marke
    (1978), pp. 207-228.
    by WD Voltmer
    posted to b2b b2c kommunikation marken marketing-mix zusammenhang_marke_marketingmix by Skywalker303 on 2008-07-16 16:36:56 as **
  • Zum Verständnis und Selbstverständnis des Markenwesens
    (1978), pp. 35-48.
    by L Berekoven
    posted to definition marken theorie by Skywalker303 on 2008-07-16 16:34:17 as **
  • Grundidee, Entwicklungsepochen und heutuge wirtschaftliche Bedeutung des Markenartikels
    (1978), pp. 15-34.
    by E Dichtl
    posted to definition marken markenfunktion theorie by Skywalker303 on 2008-07-16 16:31:45 as **
  • Standardisierung der Produkt- und Markenpolitik
    (1998), pp. 182-188.
    by H Meffert, J Bolz
    edited by R Köhler, H Meffert
    posted to b2b b2c marken markenfuehrung markenpolitik standardisierung_adaption by Skywalker303 on 2008-07-16 16:21:45 as **
  • Understanding international branding: defining the domain and reviewing the literature
    International Marketing Review, Vol. Vol 24, No. No. 3. (2007), pp. 252-270.
    by J Whitelock, F Fastoso
    posted to international literaturuebersicht marken markendefinition markenforschung markenfuehrung markenpolitik by Skywalker303 on 2008-07-03 09:09:56 as **
  • Voraussetzungen und Implikationen von Globalisierungsstrategien
    (1988), pp. 266-288.
    by H Meffert
    edited by H Meffert
    posted to international marken marketing-mix standardisierung_adaption by Skywalker303 on 2008-07-02 16:52:28 as **
  • Russian Multinationals Bullish on Foreign Markets - Ranking of Russian multinational enterprises
    (11 December 2007)
    by
    edited by Moscow, Columbia
    posted to country_of_origin marken markenwert national russland by Skywalker303 on 2008-06-30 14:17:27 as **
  • Internationales Marketing – Entwicklung, Status und Trends
    (May 2005), pp. 105-124.
    by B Stöttinger
    edited by HH Holzmüller, A Schuh
    posted to country_of_origin international marken marketing-mix by Skywalker303 on 2008-06-30 13:34:44 as **
  • The post-global brand
    Brand Management, Vol. Vol. 12, No. No. 5. (June 2005), pp. 319-324.
    by JN Kapferer
    posted to international marken markenfuehrung markenpolitik standardisierung_adaption by Skywalker303 on 2008-06-23 14:28:34 as read
  • Modelle des Erlebens, Verhaltens und Handelns
    (2002), pp. 72-83.
    by LV Rosenstiel, P Neumann
    edited by LV Rosenstiel, P Neumann
    posted to b2c konzeptioneller marken markenforschung markenfunktion s-o-r-modell s-r-modell by Skywalker303 on 2008-05-27 10:38:41 as **
  • Zum Verständnis und Selbstverständnis des Markenwesens
    (1978), pp. 35-48.
    by L Berekoven
    edited by CA Andreae, Et
    posted to begriffe definition marken markendefinition markenfuehrung markenfunktion markenpolitik markenpositionierung markenwert national by Skywalker303 on 2008-05-20 07:59:08 as read
  • Begriffsabgrenzungen und Erscheinungsformen von Marken
    (1994), pp. 3-41.
    by M Bruhn
    edited by M Bruhn
    posted to b2c begriffe definition international marken markendefinition markenfuehrung markenpolitik national zusammenhang_marke_marketingmix by Skywalker303 on 2008-05-09 07:45:32 as **
  • Markenrelevanz in der Unternehmensführung - Messung, Erklärung und empirische Befunde für B2B-Märkte. Arbeitspapier
    Vol. 4 (2002)
    by M Caspar, A Hecker, T Sabel
    edited by K Backhaus, H Meffert, J Meffert, J Perrey, J Schröder
    posted to b2b b2c branding derivate_nachfrage industriegtermarkendefinition industriegueter industrielle_dienstleistungen ingredient_branding kontigenzansatz leistungsbuendel marken markendefinition markenforschung markenfuehrung markenfunktion markenkernwerte markenname markenpolitik markenpositionierung markenrelevanz markentreue zusammenhang_marke_marketingmix by Skywalker303 on 2008-05-06 17:16:39 as **
  • US-amerikanische Textbooks zum Business-to-Business Marketing - eine vergleichende Analyse
    (06 May 2008)
    by D Okoye
    edited by Förderkreis
    posted to b2b literaturuebersicht marken marketing-mix by Skywalker303 on 2008-05-06 16:59:16 as **
  • Best russian Brands 2007 (Ranking by Brand Value)
    (06 May 2008)
    by
    edited by Interbrand
    posted to marken markenfuehrung markenpolitik markenwert marktentwicklung russland by Skywalker303 on 2008-05-06 16:52:40 as **
  • Innovation durch B2B-Markenmanagement
    (06 May 2008)
    by W Pförtsch
    posted to b2b industriegueter international marken markenfuehrung markenfunktion markenkernwerte markenpolitik markenpositionierung markenrelevanz by Skywalker303 on 2008-05-06 16:48:57 as **
  • The Value Relevance of Brand Attitude in High-Technology Markets
    Journal of Marketing Research, Vol. 38 (November 2001), pp. 485-493.
    by DA Aaker, R Jacobson
    posted to b2b branding high-tech marken markenforschung markenfuehrung markenfunktion markenpolitik markenrelevanz markenwert by Skywalker303 on 2008-05-06 12:45:11 as *
  • B2B Die Jagd auf Marken-Potenziale kann beginnen
    absatzwirtschaft, Vol. 11 (1 November 2002), 48.
    by K Backhaus, J Schröder, J Perrey
    posted to b2b industriegueter marken markenfunktion markenrelevanz by Skywalker303 on 2008-05-06 12:27:42 as read
  • Was ist eine Marke?. Aktualisierung der Markendefinition
    Jahrbuch der Absatz- und Verbrauchsforschung, No. 1. (2004), pp. 4-30.
    by M Bruhn
    edited by (gfk) G Bergler, (gfk) W Vershofen
    posted to branding definition marken markendefinition markenforschung markenfuehrung markenpolitik by Skywalker303 on 2008-05-06 10:27:53 as read
  • Definition des Markenbegriffs
    (2005), pp. 5-8.
    by H Meffert, C Burmann, M Koers
    edited by H Meffert, C Burmann, M Koers
    posted to begriffe marken markendefinition by Skywalker303 on 2008-05-06 09:27:21 as read
  • Umsetzung von Markenidentität und -positionierung
    (2003), pp. 64-74.
    by G Haedrich, P Kaetzke, T Tomczak
    posted to b2c branding marken markenfuehrung markenpolitik marketing-mix national zusammenhang_marke_marketingmix by Skywalker303 on 2008-05-05 15:25:36 as read
  • Markenführung im Investitionsgüterbereich. Fallbeispiel Bosch-Rexroth
    (February 2005)
    by TEJ Meichle
    edited by B Gaiser, R Linxweiler, V Brucker
    posted to b2b industriegueter marken markenfuehrung markenpolitik marketing-mix zusammenhang_marke_marketingmix by Skywalker303 on 2008-05-05 14:56:11 as read
  • Markenkonzeption - Markenstrategische Entscheidung in der Markenführung
    (February 2005)
    by B Gaiser
    edited by B Gaiser, R Linxweiler, V Brucker
    posted to b2c marken markenfuehrung markenpolitik markenpositionierung marketing-mix national zusammenhang_marke_marketingmix by Skywalker303 on 2008-05-05 14:49:01 as **
  • Die Marke Persil in Österreich 1985 bis 1993
    (October 2005)
    by L Springinsfeld
    posted to b2c branding international marken markenfuehrung markenpolitik by Skywalker303 on 2008-05-05 13:30:25 as read
  • Allgemeine Charakterisierung des Investitionsgüter-Marketing
    (1981), pp. 18-30.
    by WH Engelhardt, B Günter
    edited by R Köhler, H Meffert
    posted to abgrenzung b2b begriffe industriegtermarkendefinition industriegueter marken national by Skywalker303 on 2008-05-05 12:21:32 as read
  • Letter|Russia
    European Retail Digest (December 2003), pp. 61-63.
    by C Woodger
    posted to branding einzelhandel marken russland by Skywalker303 on 2008-05-05 10:01:36 as read
  • Markenstrukturen in den Köpfen der Konsumenten – Vom Reißbrett zur Realität
    by G Schweiger, A Strebinger, T Otter, G Friederes
    posted to b2c branding erfahrung marken markenfuehrung markenfunktion markenpolitik markenrelevanz mercedes_benz national by Skywalker303 on 2008-03-19 09:38:33 as read
  • Stellenwert und Gegenstand des Markenmanagement
    (2004), pp. 4-15.
    by H Meffert, C Burmann, M Koers
    posted to b2c branding einflussfaktoren empirisch marken markenfuehrung markenfunktion markenpolitik markenrelevanz national by Skywalker303 on 2008-03-19 09:35:14 as read
  • Fallstudien zur strategische identitätsorientierte Markenführung in der Automobilindustrie
    Strategische identitätsorientierte Markenführung (2006), pp. 229-271.
    by T Ringle
    edited by T Ringle
    posted to b2c marken markenfuehrung markenpolitik national praxisorientiert by Skywalker303 on 2008-03-19 09:18:50 as read
  • The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
    Industrial Marketing Management, Vol. 36, No. 2. (February 2007), pp. 230-240.
    by Anca E Cretu, Roderick J Brodie
    posted to b2b branding empirisch image kaufentscheidungsprozess kundenzufriedenheit marken markenfunktion markenkernwerte markenpolitik markenrelevanz markentreue reputation national industriegueter markenfuehrung by Skywalker303 on 2008-03-18 22:32:35 as read
  • The Contribution Of Adaptive Brand Value Communication To The Development Of B2B Relationships
    (January 2004)
    by J Lynch, L de Chernatony
    posted to b2b branding kommunikation marken markenfunktion markenkernwerte markenpolitik markenpositionierung markenrelevanz strategie national markenfuehrung industriegueter by Skywalker303 on 2008-03-18 22:28:46 as read
  • Brand Management in B2B-Märkten. Kompetenz, Vertrauen und industrielle Beschaffung
    b2b Excellenzletter, Vol. 1, No. 3. (November 2002)
    edited by Universität St. Gallen, Roland B Consulting
    posted to b2b branding marken markenfunktion markenpolitik markenrelevanz praxisorientiert risikotheorie national industriegueter markenfuehrung by Skywalker303 on 2008-03-18 22:11:25 as **
  • Processes and Methodology for creating a global business-to-business brand
    Brand Management, Vol. 10, No. 3. (February 2003)
    by RS Rozin, L Magnusson
    posted to ansatz b2b branding einflussfaktoren international marken markenfunktion markenpolitik markenrelevanz phasenmodell praxisorientiert industriegueter markenfuehrung by Skywalker303 on 2008-03-18 21:58:00 as read
  • Positioning strategies in business markets
    Journal of business & industrial Marketing, No. 15. (2000)
    by S Kalavatis, M Tsogas, C Blankson
    posted to b2b branding marken markenfunktion markenpolitik markenpositionierung markenrelevanz persoenlicher_verkauf industriegueter markenfuehrung qualitaet by Skywalker303 on 2008-03-18 21:47:01 as read
  • Marketingeffektivität und -effizienz am Beispiel der Markenführung von HILTI
    Thexis, No. 3. (2004)
    by J Kampmeyer, C Wichert
    edited by Thexis
    posted to b2b branding empirisch marken markenfunktion markenpolitik markenrelevanz national industriegueter markenfuehrung by Skywalker303 on 2008-03-18 21:31:29 as read
  • Markenführung für Investitionsgüter als Kompetenz- und Vertrauensmarketing
    pp. 1577-1602.
    by C Belz, KM Kopp
    edited by M Bruhn
    posted to ansatz b2b bezugsrahmen branding kaufentscheidungsprozess konzeptioneller marken markenfunktion markenpolitik markenrelevanz risikotheorie national buying_center industriegueter markenfuehrung by Skywalker303 on 2008-03-18 20:48:56 as read
  • DETERMINANTS OF BRAND SENSITIVITY IN AN ORGANIZATIONAL BUYING CONTEXT
    by BP Brown, DN Bellenger, WJ Johnston
    posted to ansatz b2b b2c bezugsrahmen branding empirisch kaufentscheidungsprozess konzeptioneller marken markenfunktion markenpolitik markenrelevanz risikotheorie theorie unterschiede vergleich literaturuebersicht buying_center industriegueter markenfuehrung national by Skywalker303 on 2008-03-18 14:45:08 as read
  • Markenorientierung mittelständischer B-to-B-Unternehmen
    Management kleiner und mittlerer Unternehmen (2008), pp. 459-473.
    by Carsten Baumgarth
    posted to ansatz b2b bezugsrahmen marken markenfunktion markenpolitik markenrelevanz ressourcenorientierter industriegueter markenfuehrung by Skywalker303 on 2008-03-18 14:27:23 as ***
  • Business-to-Business-Markenforschung
    Werbe- und Markenforschung (2006), pp. 135-167.
    by Carsten Baumgarth, Salima Douven
    posted to b2b branding international marken markenforschung markenrelevanz literaturuebersicht industriegueter by Skywalker303 on 2008-03-18 14:24:17 as read
  • An exploration of branding in industrial markets
    Industrial Marketing Management, Vol. 26, No. 5. (September 1997), pp. 433-446.
    by Susan M Mudambi, Peter Doyle, Veronica Wong
    posted to b2b bezugsrahmen konzeptioneller marken markenpolitik pinwheel literaturuebersicht markenfuehrung national by Skywalker303 on 2008-03-18 14:04:57 as read
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