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QFRMCs library [437 articles]

Neue Artikel in QFRMCs library ordered by importance.
  • Customer lifetime value research in marketing: A review and future directions
    Journal of Interactive Marketing, Vol. 16, No. 2. (2002), pp. 34-46.
    by Dipak Jain, Siddhartha S Singh
  • Estimating CLV using aggregated data: The Tuscan Lifestyles> case revisited
    Journal of Interactive Marketing, Vol. 21, No. 3. (2007), pp. 55-71.
    by Peter S Fader, Bruce GS Hardie, Kinshuk Jerath
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