Communication, Context, and Community: An Exploration of Print, Broadcast, and Internet Influences

@article{citeulike:1914038, abstract = {This research explores the influence of mass media use and community context on civic engagement. The article presents a multilevel test of print, broadcast, and Internet effects on interpersonal trust and civic participation that acknowledges there are (a) micro-level differences in the motives underlying media use, (b) age-cohort differences in patterns of media use and levels of civic engagement, and (c) macro-level differences in community / communication context. Accordingly, the effects of individual differences in media use and aggregate differences in community context are analyzed within generational subsamples using a pooled data set developed from the 1998 and 1999 DDB Life Style Studies. The data suggest that informational uses of mass media are positively related to the production of social capital, whereas social-recreational uses are negatively related to these civic indicators. Informational uses of mass media were also found to interact with community context to influence civic engagement. Analyses within subsamples find that among the youngest adult Americans, use of the Internet for information exchange more strongly influences trust in people and civic participation than do uses of traditional print and broadcast news media. 10.1177/009365001028004005}, author = {Shah, Dhavan V. and Mcleod, Jack M. and Yoon, So-Hyang }, citeulike-article-id = {1914038}, doi = {http://dx.doi.org/10.1177/009365001028004005}, journal = {Communication Research}, keywords = {communication, concepts, context, internet, media}, month = {August}, number = {4}, pages = {464--506}, posted-at = {2007-11-14 12:54:32}, priority = {2}, title = {Communication, Context, and Community: An Exploration of Print, Broadcast, and Internet Influences}, url = {http://dx.doi.org/10.1177/009365001028004005}, volume = {28}, year = {2001} }

TY - JOUR ID - citeulike:1914038 L3 - citeulike-article-id:1914038 N2 - This research explores the influence of mass media use and community context on civic engagement. The article presents a multilevel test of print, broadcast, and Internet effects on interpersonal trust and civic participation that acknowledges there are (a) micro-level differences in the motives underlying media use, (b) age-cohort differences in patterns of media use and levels of civic engagement, and (c) macro-level differences in community / communication context. Accordingly, the effects of individual differences in media use and aggregate differences in community context are analyzed within generational subsamples using a pooled data set developed from the 1998 and 1999 DDB Life Style Studies. The data suggest that informational uses of mass media are positively related to the production of social capital, whereas social-recreational uses are negatively related to these civic indicators. Informational uses of mass media were also found to interact with community context to influence civic engagement. Analyses within subsamples find that among the youngest adult Americans, use of the Internet for information exchange more strongly influences trust in people and civic participation than do uses of traditional print and broadcast news media. 10.1177/009365001028004005 IS - 4 JF - Communication Research EP - 506 TI - Communication, Context, and Community: An Exploration of Print, Broadcast, and Internet Influences VL - 28 SP - 464 KW - communication KW - concepts KW - context KW - internet KW - media AU - Shah, Dhavan AU - Mcleod, Jack AU - Yoon, So-Hyang PY - 2001/08/01/ UR - http://dx.doi.org/10.1177/009365001028004005 ER -