registrieren | anmelden | FAQ      [?] 

Tag b2c [11 articles]

Recent papers classified by the tag b2c.
  • Fallstudien zur strategische identitätsorientierte Markenführung in der Automobilindustrie
    Strategische identitätsorientierte Markenführung (2006), pp. 229-271.
    by T Ringle
    edited by T Ringle
    posted to b2c marken markenfuehrung markenpolitik national praxisorientiert by Skywalker303 on 2008-03-19 09:18:50 as read
  • Internationales Dienstleistungsmarketing
    Vielfalt und Einheit in der Marketingwissenschaft (2007), pp. 591-612.
    by Joachim Zentes, Dirk Morschett
    posted to b2c einflussfaktoren empirisch international kontigenzansatz marketing-mix marktinginstrumente standardisierung_adaption by Skywalker303 on 2008-03-19 08:54:55 as read
  • Standardization in international marketing: Is Ted Levitt in fact right?
    Business Horizons, Vol. 29, No. 6. ( 1986), pp. 69-75.
    by JJ Boddewyn, Robin Soehl, Jacques Picard
    posted to b2c einflussfaktoren empirisch international kontigenzansatz marketing-mix marktinginstrumente standardisierung_adaption by Skywalker303 on 2008-03-19 09:03:41 as read
  • Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
    Journal of Marketing Management, Vol. 23, No. 1-2. (February 2007), pp. 123-135.
    by J Lynch, L de Chernatony
    posted to b2b b2c kommunikation markenkernwerte persoenlicher_verkauf vergleich vertrieb literaturuebersicht by Skywalker303 on 2008-03-18 14:52:47 as read
  • Markenführung zur Sicherstellung von Markenfunktionen im Wettbewerb
    Ökonomik der Marke (2006), pp. 53-94.
    by M Welling
    posted to markenpolitik markenfuehrung markenforschung definition begriffe b2c by Skywalker303 on 2008-06-03 10:49:35 as read
  • Industrial global brand leadership: A capabilities view
    Industrial Marketing Management, Vol. 36, No. 8. (November 2007), pp. 1082-1093.
    by Michael Beverland, Julie Napoli, Adam Lindgreen
    posted to ansatz b2b b2c bezugsrahmen branding empirisch international kaufentscheidungsprozess konzeptioneller markenfunktion markenkernwerte markenpolitik praxisorientiert strategie theorie vergleich literaturuebersicht industriegueter markenfuehrung by Skywalker303 on 2008-03-18 15:34:37 as read
  • Adoption and usage of online shopping: An empirical analysis of the characteristics of "buyers" "browsers" and "non-internet shoppers"
    Journal of Retailing and Consumer Services, Vol. 14, No. 1. (January 2007), pp. 73-82.
    by Didier G Soopramanien, Alastair Robertson
    posted to consumer behavior b2c by jabastias on 2008-05-23 00:46:11 as **
  • Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer
    Journal of Retailing and Consumer Services, Vol. 14, No. 2. (March 2007), pp. 95-107.
    by Jihyun Kim, Ann M Fiore, Hyun-Hwa Lee
    posted to consumer behavior b2c by jabastias on 2008-05-23 00:42:41 as **
  • Investigating initial trust toward e-tailers from the elaboration likelihood model perspective
    Psychology and Marketing, Vol. 23, No. 5. (2006), pp. 429-445.
    by Shu-Chen Yang, Wan-Chiao Hung, Kai Sung, Cheng-Kiang Farn
    posted to b2c ecommerce elaboration liklihood marketing model trust trustmojo by alexanderljung to the group Semantic-Social-Networks on 2006-07-11 08:02:52 as ** along with 2 groups Web2 Trustmojo
  • The Future of B2C E-Commerce
    Electronic Markets, Vol. 15, No. 3. (2005), pp. 269-282.
    by Siegfried Numberger, Carsten Rennhak
    posted to b2c e-commerce by fuzzy7761 on 2006-07-15 01:14:49 as **** along with 2 people votis maike
  • A Collaborative Tagging System for Personalized Recommendation in B2C Electronic Commerce
    Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on (2007), pp. 3604-3607.
    by Yuyin Jiao, Gaohui Cao
    posted to b2c collaborative tagging by dongpo on 2008-02-04 12:51:04 as **
    • Bemerkung: Sie können diese Seite wie folgt zitieren: http://www.citeulike.org/tag/b2c

    RIS BibTeX RSS
    CiteULike organises scholarly (or academic) papers or literature and provides bibliographic (which means it makes bibliographies) for universities and higher education establishments. It helps undergraduates and postgraduates. People studying for PhDs or in postdoctoral (postdoc) positions. The service is similar in scope to EndNote or RefWorks or any other reference manager like BibTeX, but it is a social bookmarking service for scientists and humanities researchers.