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Tag advertising [53 articles]

Recent papers classified by the tag advertising.
  • Competition Between Networks: A Study of the Market for Yellow Pages
    Review of Economic Studies, Vol. 71, No. 2. (2004), pp. 483-512.
    by Marc Rysman
    posted to paper_02_search_engine_competition two_sided supply product_differentiation oligopoly network_externality market io demand advertising by Ubiquitousuk on 2008-07-03 15:44:07 as **** along with 2 people jaspervoskuilen ddries
  • Market Provision of Broadcasting: A Welfare Analysis
    The Review of Economic Studies, Vol. 72, No. 4. (October 2005), pp. 947-972.
    by Simon P Anderson, Stephen Coate
    posted to paper_02_search_engine_competition two_sided product_differentiation oligopoly network_externality monopoly market_failure market io demand advertising by Ubiquitousuk on 2008-07-03 15:40:40 as read
  • Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
    INFORMS J. on Computing, Vol. 19, No. 1. (January 2007), pp. 137-148.
    by Juan Feng, Hemant K Bhargava, David M Pennock
    posted to search_engines paper_02_search_engine_competition internet_auctions auctions advertising by Ubiquitousuk on 2008-07-07 16:38:15 as *****
  • notes Press advertising and the ascent of the `Pensée Unique'
    European Economic Review, Vol. 45, No. 4-6. (May 2001), pp. 641-651.
    by Jean J Gabszewicz, Dider Laussel, Nathalie Sonnac
    posted to paper_02_search_engine_competition two_sided supply product_differentiation oligopoly market io demand advertising by Ubiquitousuk on 2008-07-03 15:52:55 as read
  • Position auctions
    International Journal of Industrial Organization, Vol. 25, No. 6. (December 2007), pp. 1163-1178.
    by Hal R Varian
    posted to search_engines paper_02_search_engine_competition internet_auctions auctions advertising by Ubiquitousuk on 2008-07-04 11:57:37 as read
  • Price and Advertising Signals of Product Quality
    The Journal of Political Economy, Vol. 94, No. 4. (1986), pp. 796-821.
    by Paul Milgrom, John Roberts
    posted to advertising signaling tartumicropapers by toomash on 2006-03-23 18:07:58 as ** along with 2 people bozhao2000 lisbit
  • Optimal Advertising Policy under Dynamic Conditions
    by Marc Nerlove, Kenneth J Arrow
    posted to aardiffgames advertising capital_accumulation seminal by toomash on 2005-05-10 23:03:01 as **
  • The Discourse of Advertising (Interface)
    (01 September 2001)
    by Guy Cook
    posted to advertising discourse by Taragui on 2005-05-18 17:31:08 as *** along with 2 people and 1 group chrisverite papadatm Discourse_analysis
  • Sportswear in Vogue Since 1910
    (17 April 2003)
    by Charlie Lee-Potter
    posted to advertising clothing sport by smcc on 2007-07-31 19:00:02 as **
  • The Body Electric: How Strange Machines Built the Modern American
    (01 April 2005)
    by Carolyn
    posted to advertising archival body culture history masculinity medicine modernity victorian by smcc on 2008-03-26 19:44:54 as read
  • Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book)
    (01 June 1988)
    by Grant Mccracken
    posted to advertising clothing consumption culture semiotics by smcc on 2007-07-19 18:00:30 as read
  • Basketball Jones: America, above the Rim (Fast Track)
    (01 September 2000)
    by Sohail Daulatzai
    posted to advertising african-american athletic basketball competition consumer culture identity masculinity media nba sport values by smcc on 2007-09-19 23:18:32 as read
  • Women, Sport, and Culture
    (01 October 1994)
    by Birrell
    posted to advertising athletic body clothing culture gender power sport by smcc on 2007-07-19 17:50:00 as read
  • Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism
    Journal of Sport and Social Issues, Vol. 23, No. 3. (1 August 1999), pp. 266-286.
    by Ketra L Armstrong
    posted to advertising african-american nike by smcc on 2007-09-14 23:22:07 as **
  • Effects of URLs in traditional media advertising in China
    International Marketing Review, Vol. 22, No. 6. (January 2005), pp. 673-692.
    by Maddox, Wen Gong
    posted to advertising china media by shangnan on 2006-11-30 15:14:07 as **
  • The impact of the Treaty basis on health policy legislation in the European Union: a case study on the tobacco advertising directive
    BMC Health Services Research, Vol. 8 (08 April 2008), 77.
    by Sandra Boessen, Hans Maarse
    posted to policy health bibliography advertising by rtaketa on 2008-06-17 16:24:10 as **
  • Advertising Language. A Pragmatic Approach to Advertisements in Britain and Japan.
    Lingua, Vol. 99, No. 1. (May 1996), pp. 42-46.
    by K Tanaka
    posted to advertising and implicature by RebeccaSCJ on 2008-01-20 11:37:54 as ***** along with 1 person and 1 group ketangli ur-cls
  • Regimes of mediation: advertising practitioners as cultural intermediaries?
    Consumption, Markets and Culture, Vol. 7, No. 4., 349.
    by Anne Cronin
    posted to promotion get culture consumption-production advertising by rayoulike on 2008-06-28 19:27:57 as **
  • No Logo: No Space, No Choice, No Jobs
    (06 April 2002)
    by Naomi Klein
    posted to advertising by pixielex on 2006-09-23 19:51:51 as read along with 2 people Blisspix chitah
  • Exploitation as cool.(Branded: The Buying and Selling of Teenagers )(Book Review) : An article from: The Women's Review of Books
    by Jean Kilbourne
    posted to advertising branding children cultural_studies media_literacy popular_culture teens by NML on 2005-12-04 18:16:33 as **
  • Deadly Persuasion : Why Women And Girls Must Fight The Addictive Power Of Advertising
    (15 November 1999)
    by Jean Kilbourne
    posted to advertising cultural_studies education media_literacy popular_culture by NML on 2005-12-04 18:15:48 as **
  • Can't Buy My Love: How Advertising Changes the Way We Think and Feel
    (02 November 2000)
    by Jean Kilbourne
    posted to advertising cultural_studies education media_literacy popular_culture by NML on 2005-12-04 18:15:12 as **
  • We Know What You Want : How They Change Your Mind
    (15 February 2005)
    by Martin Howard
    posted to advertising branding consumerism effects by NML on 2005-12-04 21:09:25 as **
  • Stealing Innocence : Corporate Culture's War on Children
    (04 May 2001)
    by Henry A Giroux
    posted to advertising branding children consumerism cultural_studies media_literacy nml by NML on 2005-11-12 20:24:03 as **
  • Buyways: Billboards, Automobiles, and the American Landscape (Cultural Spaces)
    (27 February 2004)
    by Catherine Gudis
    posted to advertising billboards media by metaspencer on 2007-10-23 13:24:48 as **
  • Narrative Magic and the Construction of Selfhood in Antidepressant Advertising
    Bulletin of Science Technology Society, Vol. 27, No. 1. (1 February 2007), pp. 24-36.
    by Jeffrey N Stepnisky
    posted to advertising couples medicine by marcela on 2007-12-29 15:07:30 as ****
  • Direct-to-consumer prescription drug advertising and the public
    Journal of General Internal Medicine, Vol. 14, No. 11. (20 November 1999), pp. 651-657.
    by Robert Bell, Richard Kravitz, Michael Wilkes
    posted to advertising medicine by marcela on 2007-12-29 14:22:40 as ****
  • Serotonin and Depression: A Disconnect between the Advertisements and the Scientific Literature
    PLoS Medicine, Vol. 2, No. 12. (1 December 2005), e392.
    by Jeffrey R Lacasse, Jonathan Leo
    posted to advertising depression serotonin by marcela on 2008-01-30 22:02:57 as ** along with 1 person jimbojones
  • The Media and the Chemical Imbalance Theory of Depression
    Society, Vol. 45, No. 1. (19 February 2008), pp. 35-45.
    by Jonathan Leo, Jeffrey Lacasse
    posted to advertising depression media mentalhealth psychiatry by marcela on 2008-01-30 22:02:01 as **
  • Selling Sanity Through Gender: The Psychodynamics of Psychotropic Advertising
    Journal of Medical Humanities, Vol. 24, No. 1. (1 June 2003), pp. 79-103.
    by Jonathan M Metzl
    posted to advertising gender medicine mentalhealth psychiatry by marcela on 2007-12-29 14:54:45 as *****
  • "Your Life is Waiting!": Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising
    Journal of Communication Inquiry, Vol. 30, No. 2. (1 April 2006), pp. 163-188.
    by Jean M Grow, Jin S Park, Xiaoqi Han
    posted to advertising depression medicine mentalhealth by marcela on 2007-12-29 14:49:43 as *****
  • The future of advertising and the value of social network websites: some preliminary examinations
    (2007), pp. 267-276.
    by Eric K Clemons, Steve Barnett, Arjun Appadurai
    posted to advertising sns marketing credibility by lackaff on 2008-06-28 16:02:19 as **
  • Measuring Exposure to Political Advertising in Surveys
    Political Behavior, Vol. 30, No. 1. (21 March 2008), pp. 47-72.
    by Daniel Stevens
    posted to advertising political reports self by kyledropp on 2008-04-21 05:58:41 as read
  • More than words.
    Nature, Vol. 413, No. 6854. (27 September 2001)
    by GK Pullum, BC Scholz
    posted to advertising language language_change media sociolinguistics by ketangli on 2005-11-04 15:45:31 as ***** along with 1 person and 2 groups garyfeng ReadingLab ur-cls
  • Serotonin and Depression: A Disconnect between the Advertisements and the Scientific Literature
    PLoS Medicine, Vol. 2, No. 12. (1 December 2005)
    by Jeffrey R Lacasse, Jonathan Leo
    posted to advertising depression by Imat on 2006-06-13 20:48:15 as **** along with 1 person awooga
  • The ad creativity cube: conceptualization and initial validation
    Journal of the Academy of Marketing Science, Vol. 35, No. 2. (19 June 2007), pp. 220-232.
    by Swee Ang, Yih Lee, Siew Leong
    posted to advertising creativity by het on 2008-03-04 23:32:00 as **
  • A peer-to-peer advertising game
    (2003)
    by P Avesani, A Agostini
    posted to advertising p2p specific-work by alexswbr to the group P2P on 2006-07-08 09:15:33 as ** along with 2 people baronka jasonchinese
  • Bluetooth and WAP push based location-aware mobile advertising system
    (2004), pp. 49-58.
    by Lauri Aalto, Nicklas G&\#246;thlin, Jani Korhonen, Timo Ojala
    posted to advertising location mobile-computing by brusilovsky to the group CMU-HCII on 2007-11-28 23:55:21 as ** along with 7 people and 2 groups mboehmer jlwagoner eckles ccaffrey Karatas jblebrun nhoussos OpportunisticNetworking Bluespots
  • Children's Viewing of Television and Recognition Memory of Commercials
    Child Development, Vol. 49, No. 1. (1978), pp. 96-104.
    by Paul Zuckerman, Mark Ziegler, Harold W Stevenson
    posted to advertising memory recognition television by fprieto on 2008-02-18 16:46:36 as **
  • Psychologically targeted persuasive advertising and product information in e-commerce
    (2004), pp. 245-254.
    by Timo Saari, Niklas Ravaja, Jari Laarni, Marko Turpeinen, Kari Kallinen
    posted to advertising persuasive targetting by eckles on 2006-11-09 21:32:24 as **** along with 3 people Bash Karatas carlosrec
  • Global strategy in the international advertising industry
    International Business Review, Vol. 17, No. 3. (June 2008), pp. 235-249.
    by Peter G Walters, Paul Whitla, Howard Davies
    posted to strategy international industry global advertising by derchao on 2008-05-19 17:44:38 as ***
  • Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s
    The Business History Review, Vol. 73, No. 3. (1999), pp. 465-504.
    by Jeff Merron
    posted to advertising brand by DawnN on 2008-03-12 14:56:50 as **
  • notes Advertising keyword suggestion based on concept hierarchy
    (2008), pp. 251-260.
    by Yifan Chen, Gui-Rong Xue, Yong Yu
    posted to advertising by ChaTo on 2008-02-20 11:27:48 as read
  • notes Dynamics of bid optimization in online advertisement auctions
    (2007), pp. 531-540.
    by Christian Borgs, Jennifer Chayes, Nicole Immorlica, Kamal Jain, Omid Etesami, Mohammad Mahdian
    posted to advertising clicks microeconomics by ChaTo on 2007-05-11 21:47:30 as * along with 1 person sanmay
  • Wireless advertising's challenges and opportunities
    Computer, Vol. 36, No. 5. (2003), pp. 30-37.
    by Mohamed, Zeyu, S Shim
    posted to advertising wireless by ccaffrey on 2006-12-13 16:04:13 as **
  • Advertising in a pervasive computing environment
    (2002), pp. 10-14.
    by Anand Ranganathan, Roy H Campbell
    posted to advertising computing pervasive by ccaffrey on 2006-12-13 16:01:43 as **
  • Ad-me: wireless advertising adapted to the user location, device and emotions
    System Sciences, 2004. Proceedings of the 37th Annual Hawaii International Conference on (2004), 10 pp..
    by N Hristova, GMP O'Hare
    posted to ad-me advertising aware context by ccaffrey on 2006-12-12 18:01:49 as **
  • Predicting clicks: estimating the click-through rate for new ads
    (2007), pp. 521-530.
    by Matthew Richardson, Ewa Dominowska, Robert Ragno
    posted to advertising machine_learning by BrianTomasik on 2008-03-10 00:01:14 as ** along with 1 person ChaTo
  • Data mining and audience intelligence for advertising
    SIGKDD Explor. Newsl., Vol. 9, No. 2. (December 2007), pp. 96-99.
    by Ying Li, Arun C Surendran, Dou Shen
    posted to advertising by bigbossman on 2008-02-25 22:24:48 as read
  • Rhetorical figures in headings and their effect on text processing: the moderating role of information relevance and text length
    Professional Communication, IEEE Transactions on, Vol. 45, No. 3. (2002), pp. 157-169.
    by BA Huhmann, DL Mothersbaugh, GR Franke
    posted to rhetorical rhetoric readership openness metaphor meaning incongruity figures advertising by bhuhmann on 2008-05-05 20:52:51 as read
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