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Group: SITCRC - with tag brand [1 article]

Neue Artikel von Mitliedern der Gruppe SITCRC Gruppe with tag brand
  • Brand power revisited: measuring brand equity in cyber-space
    Journal of Product and Brand Management, Vol. 14, No. 1. (January 2005), pp. 49-56.
    by Na Woonbong, Marshall Roger
    posted to brand by alisonruth to the group SITCRC on 2005-08-05 22:06:41 as **
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